{"product_id":"ecusson-who-union-jack","title":"Patch Who - Union Jack","description":"\u003cp class=\"description\"\u003eOfficial \u003cstrong\u003eThe Who\u003c\/strong\u003e iron-on patch – \u003cem\u003eUnion Jack Logo\u003c\/em\u003e, featuring the band's famous lettering in British colours.\u003c\/p\u003e\n\n\u003ch3\u003eThe Who Union Jack: an unmistakably British logo\u003c\/h3\u003e\n\u003cp\u003eThis \u003cstrong\u003eThe Who patch\u003c\/strong\u003e combines two instantly recognizable elements: the band's famous logo and the colours of the \u003cstrong\u003eUnion Jack\u003c\/strong\u003e. Red, white and blue run directly through the lettering, set against black for a particularly strong contrast.\u003c\/p\u003e\n\n\u003cp\u003eOne of the logo's defining details is clearly preserved: the final letter of \u003cstrong\u003eThe Who\u003c\/strong\u003e extends upwards into its famous \u003cstrong\u003earrow\u003c\/strong\u003e. The cut-out shape of the patch follows the complete design right up to the arrowhead rather than enclosing it within a conventional frame.\u003c\/p\u003e\n\n\u003ch3\u003eThe story behind The Who's arrow logo\u003c\/h3\u003e\n\u003cp\u003eThe arrow extending from the “o” has been associated with The Who since the 1960s. It notably appeared on the famous \u003cstrong\u003eBrian Pike\u003c\/strong\u003e poster created in 1964, with lettering rooted in the graphic style of the period.\u003c\/p\u003e\n\n\u003cp\u003eInterestingly, the design that became one of The Who's visual signatures was not originally created as an album-cover logo. Decades of use and countless variations have nevertheless made it one of the band's most recognizable symbols.\u003c\/p\u003e\n\n\u003ch3\u003eThe classic design gets the Union Jack treatment\u003c\/h3\u003e\n\u003cp\u003eThis version replaces the more traditional monochrome treatment with a colour scheme inspired directly by the British flag. Sections of red, white and blue run across the lettering while preserving the distinctive construction of the original logo.\u003c\/p\u003e\n\n\u003cp\u003eMeasuring \u003cstrong\u003e7 x 9 cm\u003c\/strong\u003e, this vertically shaped patch is compact enough for a jacket or bag while giving the extended arrow plenty of room to retain the distinctive silhouette of The Who logo.\u003c\/p\u003e\n\n\u003ch3\u003eTechnical details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDimensions: \u003cstrong\u003e7 x 9 cm\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eType: cut-out embroidered patch\u003c\/li\u003e\n\u003cli\u003eBacking: \u003cstrong\u003eiron-on\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eColours: black, red, white and blue\u003c\/li\u003e\n\u003cli\u003eDesign: The Who arrow logo with Union Jack colours\u003c\/li\u003e\n\u003cli\u003eOfficially licensed merchandise\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Who","offers":[{"title":"Default Title","offer_id":57184303513926,"sku":"pa1132","price":6.19,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6346\/4774\/files\/pa1132.webp?v=1787471959","url":"https:\/\/musikmachine.com\/en\/products\/ecusson-who-union-jack","provider":"MusikMachine RockShop","version":"1.0","type":"link"}